Executive Producer – 3345 Live
As Hip-Hop takes on another face. We have to fight for the spot of greatness… which means Real Lyrics from the Truth, and Beats that make you fall in a Trance.
The leader of the elite is Blue Rocks of 3345 Live.
Born in Bed-Stuy Brooklyn he always knew music was his forte. “I started rapping in the 5th grade, after I heard Big Beat spun for the first time by DJ Hollywood on a tape.” “I chopped that part about 30 times so all I could hear was beats and cuts.” “I wrote my first rap to that”. He started Djing, Dancing, Graffiti, and the whole B-Boy lifestyle and hasn’t stopped since. “I started producing around the age of 16 when my first producer E. Blaize started showing me the ropes to making tracks.” He saw he had a knack producing and bought his first drum machine a Roland 909 and a Casio Keyboard. I learned melodies and chords from my cousin, Anthony Michaels. He is an excellent piano player, and after 27 years of watching him play I feel no man on earth can touch him.
Over 18 years in the business has afforded Blue a full production and recording studio with music ranging from Hip-Hop, R&B, Soul, Reggae Sound tracks and Poetry to say the least. Blue Rocks has worked with Angie Stone, Raekwon the Chef, Jagged Edge, Kandi, Musiq Soulchild, Special Ed, Bigg Bubb, Bobby Valentino, T-Boz, among others. So making a website and radio station was a breeze to created because he lived the era and know a lot of the artist so we are in tune with the industry.
“3345 Live” is a perfect rendition of what hip-hop really is… that can take you back to the music and timeline you love…
What direction do you see the music industry going?
The industry is going to come to an independent medium. The labels haven’t figured out how to monetize actual cd sales.
How have the music industry changed in the past 5 years?
No real value in the music. Music is “microwaved” now. No real substance like fast food vs. dinner.
How important is artist development in the music industry?
Very important!! Even as an independent artist. You have to get proper development to compete with the majors…
What advice would you give entrepreneurs in the music industry?
Find a niche and stick to it… You can’t be all over the place and expect to gain real notarized. Master a craft and become the best at it… Being a rapper or singer is not the only way to be in the industry
What do you attribute to your longevity in the music industry?
Not falling victim to trends in the industry. Keeping my music classic and timeless.
Do you feel that people really understand the business aspect of the music industry?
No. Most think it all glamour and glitz but they don’t understand this music is a product and has to be marketed and distributed across the region.
What was the hardest decision that you had to make?
Letting a record deal go, cause although the money was great the deal was no good to us… hence the 360 deal.
What advice would you give new artists in the music industry?
RUN… just kidding… know the business your getting into. And have the right people in place… Your A&R should not be your cousin that was just around. Get professionals.
What hard lessons have you learned while working in the industry?
This is a billion dollar business… Make sure your paperwork is straight. I got robbed of publishing from not knowing the business.
Do you feel that artists need to become more than just an artist in order to have longevity?
If you make quality music… You will have longevity…. I promise you…
What person do you feel made an impact on your decision to enter the music industry?
What is your overall goal that you are trying to achieve in the industry?
Attain a following that will help me bring World Peace and Unity Between All Nations!! (for real).
Where do you see the state of music now and in the future?
Corporate “labels” companies putting money behind artist to push their projects.
Let’s talk about producers in the game… Which producers do you feel is leading the pack in 2015… or will be leading the pack?
Mike Will, DJ Mustard, London On The Track, Dun Deal, Natural Disaster, 30 Rock, Blue Rocks, Tommy Nova, Tone Legend…
If you were stuck on an island and could only have 4 artists’ in you iPod. What albums would they be?
Jay-Z’s Reasonable Doubt, Biggie’s discography, Bob Marley’s Legend album, and Jagged Edge’s Baby Making Project.
How do you market yourself?
Life leads me where I need to be.
How important do you feel that marketing yourself properly is in the industry?
You want corporate checks and endorsements? Keep your social network clean.
What changes do you feel that need to be made in the music industry?
Stop giving away music for free!!!!
3345 LIVE (Powered by Blue Rocks and RL1)
“Classic Hip-Hop and R&B”
3345 Live is’ for the millions of old school music fans across the U.S and the world. People search every day for their favorite songs, and artists they grew up with from back in the day.
With 3345 Live shows (that can be Watched directly 24/7 on www.3345Live.com or Vimeo Direct), interviews, video shows, and mix shows playing 24 hours a day, its no wonder, It’s a format that mainstream radio simply cannot offer.
Old School is more than a music genre. It is a lifestyle, driven by music, concerts, games, clothing, and house parties that take the listeners to a place that simply makes them feel good. 3345 Live delivers their favorite music and features actual stars of the eighties, and nineties.
3345 Live has the best on-air hosts and top Djs interviewing and playing the best classic hip hop, R&B, funk music by the top recording artists like The Notorious B.I.G., 2Pac, Snoop Dogg, Missy Elliott, BBD, Busta Rhymes, 50 Cent, Cam’ron, DMX, Dr. Dre, WuTang Clan, Da Brat, EPMD, Run DMC, Fabolous, OutKast, Goodie Mob, Ice Cube, Jay-Z, LL Cool J, Lil Kim, Juvenile, Ludacris, Memphis Bleek, Guy, Scarface, Mase, Method Man, T.I., Redman, Mobb Deep, N2Deep, MOP, Bone Thugs-N-Harmony, Salt N Pepa, Slick Rick, The Diplomats, UGK, Eightball & MJG, Whodini, A Tribe Called Quest, Big Daddy Kane, Beastie Boys, Big Tymers, KRS One, Public Enemy, Cypress Hill, E40, The Fugees, Ice T, Digital Underground, MC Lyte, Mystikal, YoungBloods, Nas, Onyx, Sir MixALot, TLC, Ja-Rule, Junior Mafia, and that’s just the beginning….
3345 Live provides a very special and unique relationship between artist and its fans. We are growing at a considerable rate, so thank you for listening and watching to the best old school music station on the planet!
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